10 Benefits of Virtual Events

Team GTRTeam GTR April 21, 2020

With recent events related to COVID-19 changing our way of life, it can be difficult to look toward the future. However, as the old saying goes, “The show must go on.” That is especially true for the events industry. How can we ensure that our events go on as planned no matter what challenge comes our way? That answer lies with virtual events. With some of the world’s biggest conferences going virtual, it’s time to take a look at the virtual event platform as a vital part of your planning arsenal. Here are 10 benefits of virtual events that will ensure happy clients and attendees:

  1. Event Guarantee

    As has been highlighted recently with Covid-19, it is vital that we all have a backup plan in case an event cannot physically take place. Being able to pivot to the virtual world guarantees your event will happen either in-person, online, or combination of both. Hybrid events may be the future.

  2. Cost Effective

    With no physical location and associated costs, events can be held for less. The only cost you need to worry about is the virtual platform itself.

  3. Attendee Growth

    Anyone around the world can now attend your event, the number of attendees can grow exponentially. One of the biggest roadblocks to event attendance is travel costs: vehicle rental, gasoline, airfare, hotel, etc. With a virtual event, all the attendee needs is a computer and an internet connection.

  4. Easy Event Setup

    Much of the time that goes into event planning is related to in-person events such as hotel site selection, event staffing, and signage. This time will go back into you and your colleagues’ pockets.

  5. Environmentally Friendly

    Virtual events are a great way to truly leave no impact on the environment. In addition, marketing your events as Eco-Friendly will surely earn you more attendees and leave a positive impact on society.

  6. Feedback Is Easier to Get

    Attendee feedback is invaluable. However, as you know, it can be hard to come by. Since everyone is attending online, feedback can be gathered more easily as it is built into the platform itself.

  7. Attendee Data is More Measurable

    In addition to getting more attendee-created feedback, with a virtual event, you will be able to get a variety of different metrics that will help plan future events. Some of these measurables include getting the true number of people attending a particular session, the number of people attending at a certain time, and the speakers with the highest engagement rate during the conference.

  8. Additional Value for Attendees

    Events typically have multiple overlapping sessions, meaning that someone cannot physically attend two interesting panels at the same time. Virtual events solve this dilemma. With on-demand content available to attendees 24-7, more people will feel better about signing up for your event without feeling like they are making a sacrifice.

  9. Less Distractions for Attendees

    Being in a crowded room with other event attendees, it can be hard to focus on the speaker, especially if the man next to you won’t shut up about his fantasy sportsball league.

  10. Networking Is Simpler

    Instead of rushing from session to session, attendees can spend more time connecting with fellow attendees, enriching their overall experience with your event. Since everyone’s information is visible on their profile, networking and getting the right information for potential connections has never been simpler.

If you’d like to learn more about virtual events, or how GTR™ can help, check out www.gtrnow.com/virtual-event-platform or get in touch with us here.

Regards, Team GTR™